Privacy Policy

Insurance Pulse (“We,” “Our,” “Insurance Pulse”) provides data marketing services (the “Services”) designed to help for-profit and not-for-profit organizations, and companies that work with them, to market their goods and services in a relevant and efficient way. Our solutions, many of which are described on this website, are used principally to support email marketing. We take very seriously the privacy interests of the individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy Policy”) to explain how we use and manage information, and what rights consumers have to control how their information is used in marketing. To review the “Addendum” we have created specifically to address disclosures required under the California Consumer Privacy Act, please see our “ADDENDUM FOR CALIFORNIA RESIDENTS” below.

We also operate corporate websites, designed for our own customers and prospective customers, and others who want to learn about our services. We address the information we collect and use for those business purposes (such as information we use to communicate with our corporate customers, and potential customers) in Section 6 of this Privacy Policy.

Information That We Collect and Use in Our Services

In order to provide our Services, we receive data, including personal information, from a variety of sources, including from websites and apps that collect the information, public sources, and other data compilers. We refer to the information that we collect and process throughout this Privacy Policy as “Information” or “the Information.”

The Information in our database includes various identifying information, such as:
– Personal email
– Professional email
– Information and actions associated with an email, such as whether an email has recently been in use, and amount and type of marketing or “email open” activity associated with an email
– IP address
– A cookie or device identifier, which uniquely identifies your browser or device
– Usage data related to your email interactions, such as whether you receive, open or respond to an email, and related information
– Usage data related to your website interactions, such as whether you visit or log in to a website, page visits and related information
– Demographic information, such as inferred income or age range, household size, or home ownership
– Information regarding consumer interests, such as what type of products you may be interested in, or what types of hobbies you might have, such as whether you are a likely pet owner or a sports or art enthusiast

Some of the above information may be inferred – for instance, if a household is in a particularly wealthy area, we might infer a particular income range.

We may combine any of the points of Information we collect or receive with other Information. Insurance Pulse also receives information through this website (and any other website we operate), and our business operations. We describe this information in Section 6.

How We Use the Information

Insurance Pulse uses the Information for various purposes, including the following,

As Part of Our Services:

• Data Marketing Services. Our Services include providing marketing information to our customers, generally regarding which customers or prospective customers are most likely to be interested (or disinterested) in certain offers. We also help our customers identify and understand their customers better, by providing insights about them.

• Retargeting Services. We sometimes help our customers to “retarget” marketing content to website visitors. In particular, our Services help customers send emails to people who visited or logged in to their websites by cross-referencing information such as cookie identifiers and emails for those purposes.

• Additional Marketing Services. Other Services we may provide to our customers (or help them to provide to their own customers) include campaign optimization, measuring campaign effectiveness, analyzing customer databases, preventing fraud, and performing data hygiene.

To Operate Our Services:
We also use the Information described above for our own internal purposes – such as to improve, test, update, and verify our own database; develop new products; operate, analyze, improve and secure our Services and our databases and servers.

How We Share Information with Third Parties

Insurance Pulse may share the Information with customers, marketing services and platforms, as well as service providers that help us provide the Services. This includes sharing with:

• Our Customers

• Our Partners

• Our Service Providers

• In corporate transfers (e.g., mergers, acquisitions)

• With affiliates or subsidiaries

• As required by law or to protect rights, property, or safety

Your Marketing and Opt-Out Choices

• Visit our opt-out page at /optout to have your personal information removed.

• Unsubscribe from specific marketing emails via the opt-out link in those emails.

• For physical mail, visit the DMA Choice website at thedma.org.

• Opt out of retargeting services by disabling cookies in your browser.

Cookies and Similar Technologies

Insurance Pulse and its partners use cookies and similar technologies to support our Services, personalize ads, and track engagement. You may disable cookies in your browser, but some website features may not function properly.

Data Collected Through Our Corporate Website

Insurance Pulse collects information such as IP address, domain, browser type, user activity, form submissions, and account sign-ups. This information is used to provide and improve services, communicate with you, and market our offerings.

Security and Data Integrity

Insurance Pulse employs industry-standard safeguards such as firewalls, encryption, and access controls. However, no system can guarantee complete protection against unauthorized access.

Changes to this Privacy Policy

From time to time, we may update this Privacy Policy. Any changes will be effective upon posting to our website.

Storage of Information in the United States

By using our Services, you understand that your data may be stored and processed in the United States, where privacy laws may differ from those in your country.

Your California Privacy Rights

As a California resident, you may exercise rights under the California Consumer Privacy Act (CCPA). These include the right to disclosure, access, deletion, and opting out of the sale of personal data. See the Addendum for California Residents at the end of this Policy.

Contact Us

Insurance Pulse has a designated privacy contact.

If you have questions related to this Privacy Policy, or regarding our products or services, please contact us:

We appreciate your comments and questions regarding Insurance Pulse’s privacy practices.

Last updated: May 3, 2022

ADDENDUM FOR CALIFORNIA RESIDENTS

NOTICE TO CALIFORNIA RESIDENTS [CONSUMERS] – CALIFORNIA CONSUMER PRIVACY PROTECTION ACT
The California Consumer Privacy Act of 2018 (“CCPA”) provides certain rights to residents of California. This section of the Privacy Policy applies if you are a natural person who is a resident of California (“California Consumer”) and uses our Services. This Addendum supplements the information in the Privacy Policy. However, this Addendum is intended solely for, and is applicable only as to, California Consumers: if you are not a California Consumer (or a resident of California), this does not apply to you and you should not rely on it.

In the below tables and sections, we describe (as required by the CCPA):

• Our Collection of Personal Information — the types of Personal Information (which the CCPA defines broadly) that we collect, the types of sources we collect it from.

• Our Disclosure and Sale of Personal Information — the types of recipients to whom we disclose or sell Personal Information.

• Our Business Purposes — our business purposes for (a) collecting and (b) sharing Personal Information, which are generally the same.

• Your California Privacy Rights and Choices — what rights you have under the CCPA, for instance, to request that we “opt out” your information from our marketing database (also called “do not sell” rights), or to request categories and personal information that we may have collected about you.